Just because you are friends with someone in your industry doesn’t mean you’ll work well together. So how do you work with friends? We have managed to build the Blog Fuel podcast, while first becoming great friends.
In this week’s episode, we’re dishing on how we make it work, working together as friends. And this episode is not one to be missed – it’s hysterical.
WORKING WITH FRIENDS
- Erin’s news: AdSemble launches a self-serve platform for buying digital billboard ads
- Kirsten’s news: Pinterest trains advertisers to use Pinterest for advertising
- Before you collaborate with a friend, you need to have a conversation first to be sure you’re on the same page.Keep in mind that the collaboration with your friend may not work, and that’s OK. If the friendship suffers, the project is going to suffer, too.
- It’s really cool if you are in similar industries or have similar target audiences, but your businesses don’t directly compete. You can support one another and work together without fear of competition.
- When you start a project with a friend, set a time frame for a trial period so there aren’t any hard feelings if it doesn’t work out. For example, Erin was initially the Season 2 co-host, but it worked so well that she is now a permanent fixture.
- Open communication is key to making any collaboration or partnership successful. Don’t assume that your friend knows something. Talk about everything.
- Establish your own unique voice before working together, otherwise you’ll sound like copycats of one another and tensions might develop if your friend starts suspecting that you’re copying them.
- Understand your skills and divide and conquer. You need to have a detailed understanding of who is responsible for what, set hard deadlines, and take it seriously. Also, understand that it’s OK to let go of some of the control to let your partner do her part.
- If you are the person coming into an existing project, have respect for the person who initiated the idea and understand that, ultimately, they are in control and the final say in major decisions.
- Yes, collaborations are great for your own exposure, but one of the best benefits is having someone else to celebrate successes with. You pour so much of yourself into the project, so it’s nice to have that partner. Make sure you instill fun into your project, too, so you actually enjoy doing the project, even if it’s a more professional, structured project.
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